MetaTechnik's Artist Division is bringing the sound of the underground to the
advertising community. Representing labels from Europe and the U.K., as well as fresh, undiscovered bands from New York to LA, the division is covering
genres from left field electronica to tech trance, progressive house to electro, indie rock to contemporary folk, with hundreds
of tracks ranging from contemplative moody grooves, to upbeat inspiration. The division's
roster has over 50 composers and producers who perform all over the world, spinning and performing their work
as well as other fresh new tracks by fellow label mates alike. MetaTechnik's staple in house
composers, Georg Bissen and Victoria Gross, are included on this stellar list, as their single
release is steadily climbing the DJ charts throughout Europe.
This exciting catalogue is offering the production world access to new tracks (and
original compositions) that have never been available in the United States before, with labels
such as Boxer Recordings, Silver Planet and Recover World, agencies now have the ability to
apply these untouched, unsaturated, independent genres to their new pieces, new clients, new
campaigns. These trendsetting tracks are at the cutting edge of "what's hot", with artists
such as international superstar Sander Kleinenberg, rising pop sensation Senadee, minimalist techno DJ Haito (whose track "Perception" was featured in over a dozen Sprint Commercials), and the list goes on.
After half a decade of indistinguishable rock ruling the airwaves, electronic music and true indie rock is reemerging from the
underground. While many have jumped on this rock bandwagon, MetaTechnik is offering an
alternative sound, the new sound, that will bring together the hottest tracks from Europe and the freshest songs from undiscovered bands to
the American advertising culture. Together, the division and the Ad Community can create spots
that may potentially transform what the new soundtrack is to progressive creative development.
MetaTechnik is proud to announce this division.